ASHLEY CASS

TESTIMONIAL PROGRAM CONSULTING, CASTING, AND MANAGEMENT

Every great brand story starts with real people. I help brands bring authentic customer stories to life through thoughtfully managed testimonial programs.

Partnering with trusted recruitment teams, I create a personalized, relationship-driven experience for each participant, guiding them through the process with care and authenticity.

The result is honest, high-quality content that captures real experiences, measurable results, and genuine brand connection.



I partner with brands to create and manage testimonial programs that highlight genuine customer experiences.

  • Develop and oversee large-scale testimonial programs.
  • Collaborate on participant casting, onboarding, and training.
  • Manage ongoing engagement and content collection.
  • Deliver usable creative assets: UGC, testimonials, quotes, and photos.
  • Build credibility and connection through real, relatable stories.



  1. Discovery & Strategy
    • We define goals, timelines, and creative needs to make sure the program aligns with your brand’s objectives.
  2. Recruitment & Onboarding
    • I partner with trusted recruitment teams to identify genuine participants and guide them through onboarding and training.
  3. Program Management
    • Participants receive products, track their progress, and share regular updates through photos, videos, and feedback. I manage every step to ensure consistency, quality, and a positive experience for everyone involved.
  4. Content Delivery
    • I curate the best assets – UGC, testimonials, quotes, and photos – and deliver them ready for marketing use across your channels.
  5. Ongoing Support
    • For brands running recurring programs, I offer continued management, new participant cycles, and program optimization as needed.